Accra, Ghana – May 13, 2025
The Minister for Tourism, Culture and Creative Arts, Hon. Abla Dzifa Gomashie, has called on professionals in Ghana’s confectionery industry to leverage their creativity and growing platforms to promote healthier eating habits among the public.
She made this appeal during a courtesy visit by a delegation of cake designers and dessert artisans led by Witney Boakye Mensah. The delegation briefed the Minister on their upcoming event—a confectionery festival scheduled for June 15, 2025.
Hon. Gomashie commended the group for their initiative and highlighted the importance of aligning artistic expression with social responsibility, particularly in areas related to food and public health.
“Your work is deeply appreciated,” she stated. “But I also urge you to use this platform to encourage healthy eating. Consider incorporating local raw materials such as cassava, sweet potatoes, and other Ghanaian staples into your creations. It’s a way to celebrate our culture while also promoting wellness and supporting our local farmers.”
The upcoming festival aims to spotlight the artistic and cultural significance of Ghana’s confectionery sector, showcasing the innovation and craftsmanship behind cake design and dessert creation. Ms. Boakye Mensah noted that although Ghana hosts many cultural events, none have yet focused exclusively on the creative potential of confectionery arts.
“This festival will be the first of its kind dedicated to cake lovers and artisans,” she said. “It’s an opportunity to demonstrate that cake can be more than just a dessert—it can also serve as a medium for storytelling and cultural expression.”
Mr. Devine Kwame Owusu Ansah, Director of Culture and Creative Arts, received the group on behalf of the Ministry. He praised their contributions to youth development and job creation within the sector and reaffirmed the Ministry’s commitment to supporting initiatives that enhance the visibility of Ghana’s creative industries.
The festival is expected to bring together artisans, enthusiasts, and industry leaders in a celebration of culinary innovation, creativity, and national pride—with a renewed emphasis on health-conscious artistry
Source: Public Relations Unit
MoTCCA
