Kleber Group explores Tourism partnership with Ghana during courtesy visit

Accra, Ghana – May 15, 2025
The CEO of Kleber Group, Ms. Julia Kleber, has paid a courtesy call on Hon. Abla Dzifa Gomashie, Minister for Tourism, Culture and Creative Arts, to explore potential partnerships and deepen the group’s understanding of Ghana’s tourism, culture, and arts sector.
The meeting, held at the Ministry’s offices in Accra, focused on fostering collaboration between the Kleber Group and Ghana’s tourism stakeholders, with the aim of promoting investment, improving the visitor experience, and enhancing cultural exchange. The visit reflects Kleber Group’s commitment to identifying opportunities for growth in the African tourism sector by connecting international partners, leveraging targeted marketing strategies, and building sustainable tourism ecosystems.
During the meeting, Hon. Gomashie highlighted the alignment between Kleber Group’s mission and Ghana’s current tourism development agenda. “Their idea isn’t too different from what we are looking to do for the industry,” she said. “They’ve done their research, and it’s clear the top arrivals are from the US due to Pan-African ties, followed by the UK, and then Nigeria, our big brother in the region, with whom we share much in common, even down to the debate over whose jollof is better.”
She emphasized Ghana’s unique cultural strengths, noting that language and heritage play a vital role in the country’s appeal. “Our Ewe language connects us to Togo, Benin, and Nigeria. Through language, culture is carried. If we want to promote regional tourism in West Africa, our cultural and linguistic ties are an asset,” the Minister stated.
Ghana’s appeal, she said, goes beyond natural attractions. “If you’re looking for waterfalls, Zambia might be your pick. But Ghana is where you come for festivals, food, music, and Pan-Africanism. We are the motherland, the home for descendants of the African diaspora.”
The Minister also addressed the challenges facing the tourism value chain, particularly the disconnect between service delivery and industry needs. “We need partners to help us build an ecosystem school, not just a university or technical school, but a place where practical skills are taught in real time: how to serve, how to engage guests, how to elevate the tourism experience,” she opined.
She called attention to infrastructural gaps in communities with high tourism potential. “Some places lack hotels, reception facilities, or even basic areas where visitors can engage with the community. If Kleber Group can help bridge that gap, we would welcome the opportunity.”
Ms. Kleber expressed her commitment to working closely with Ghana to understand local needs and help shape solutions that enhance the tourism experience while boosting the country’s visibility on the global stage. The visiting group included Hanna Kleber, CEO Kleber Group President, Mawuli Dake, a consultant and Ghazi Abbassi Bensliman,CEO and Founder of Global Rising
Source: Public Relations Unit
MoTCCA